Written by A.J. Brown

The Role of a Coach

In my personal journey to master option trading, I’ve discovered two things:

1. Trading groups are invaluable. They are one of the golden keys to a successful trading career.

2. Coaches are invaluable, too, because they inspire, motivate, and hold you accountable for what you’ve committed to doing.

Why is a coach so critical to your success? Because a coach…

…can see things objectively and provide you with feedback without fear of hurting your feelings. You see, a coach is not trying to build a friendship. He’s trying to make you successful.

So everything he says or does is aimed at your success — and not at earning your approval.

Friends seek approval — coaches earn respect.

When you join the Trading Trainer community, you’ll get to experience trading within a group. And you will also get to experience what it’s like to have a coach who cares about your success.

Sometimes you may not like what your coach says to you. That’s okay. It’s all part of the process of learning and growing.

Tiger Woods probably gets upset at his coach periodically, but he still chooses to have a coach. That’s because Tiger Woods recognizes how important it is to have a coach who can give him objective feedback and help him become a better golfer.

Many now-famous personalities look back on their years of mentorship with fondness. Not because they particularly enjoyed being disciplined and corrected, but rather because they recognize it as a time in their life when they learned more than they’d ever learned before — and became better than they’d ever been.

It is the same with almost any coaching or mentoring experience.

So… How do you know you have a good coach?

  • You know it when he’s not afraid to say what nobody else is willing to tell you.
  • You know it when he’s willing to hold you accountable to do what you committed to do.
  • You know it when he holds you to a higher standard — and inspires you to become a better person.

Now that I’ve shared with you what I think makes a good coach, you can expect that I will always seek to be this kind of coach for you when you join the Trading Trainer community.

Because, as a coach, I’m not measured by how much you like me, but by how much I can help you improve your option trading skills.

So if you’re the type of person who can appreciate a coach who’s not afraid to hold you accountable, then perhaps Trading Trainer will be a good fit for you.

Best regards always,

A.J. Brown

7 Responses to “The Role of a Coach”

  1. VJ @ 1:00 pm:

    Hi AJ

    I agree with you about the differences between a coach and a friend. I am a member of Trading Trainer community. I must admit the material provided to the newcomer to learn the discipline of trading is outstanding. You have stressed the importance of being disciplined in many ways.
    I have subscribed to the community groups to join one and am still waiting to join one.
    As I am in a Job currently I do not find enough time during the weekdays to analyze the charts. I do go over the chart of interest and have a cursory look at the picks for the day but not able to spend time to further analyze them. In some cases after analyzing and writing follow thru rules am not able to get the follow through confirmed the next day. Due to this I have not yet been able to place a trade yet based on what I have learned from the trading trainer. Let me know if you have any suggestions as to how I can improve my picking abilities to ensure that I could place trades.

  2. Steve @ 1:36 pm:

    I notice that you do not return emails to your “members”. How can you coach effectively if you are not communicating on 1:1 basis with your member community? Coaching must include a 1:1 mentoring compenent if you are going to call yourself a coach.

  3. A.J. Brown @ 2:01 pm:

    Hi Steve,

    I’m sorry you’re frustrated with me. I think, however, maybe you’ve misspoke. Here’s why I’m bold enough to say that…

    It’s because I return every single Private Message that comes to me through our Trading Trainer Community Forum from every member who writes to me. (By the way, that Private Message system and how to access it is detailed out in the email auto responder that goes out when someone writes an email to my email address).

    Here are the two reasons I stopped responding to emails…

    (1) My email address is public, and I get sometimes over 400 to 800 emails in a day… mostly junk.

    (2) Spam filters: A lot of my member’s emails were getting blocked by our spam filters.

    Note: I still read my email that make it through our spam filter. Many times I quickly forward them to the person on our staff that is better suited to respond to them.

    Two years ago I had the programmers set up the community forum and our private members-only messaging system so members could get priority in asking me trading questions.

    I get 20 to 30 private messages a day through our forum. I respond to all of them.

    We’ve also setup a help desk, where members and non-members alike can log questions with my customer support team. Again, we do that, because email has proven unreliable. Our support ticketing system is not. Members have access to the support desk from within the member site, non-members can simply click on the link at the top of the blog that says “Contact Us”. (This process is also explained in the email auto responder that goes out when someone writes an email to my email address.)

    So, Steve… I hope that helps.

    Again, I’m sorry you’re frustrated.

    Thanks Steve for commenting on my blog!

  4. RichE @ 3:17 pm:

    Do you have a bucket of balls?

  5. A.J. Brown @ 5:03 pm:

    Hi VJ,

    It actually sounds, from your description, that things are working right. Your follow through rules are keeping you from getting into questionable trades.

    What you’re learning, is… when the market is very volatile and very emotionally charged… it take more than just are usual watch list sifting, but also testing to find those “needles in the hay stack”.

    When I say testing, I mean filtering tickers to your hot list, crafting follow through rules, pre selecting options and appropriate options strategies and then, when your follow through rules are not met… moving on quickly to the next “test”. The more tickers you run through your process, the higher chance you’ll have of finding one that passes and turns into a nice profitable trade.

    I recommend you check out some of the past members only Monday Evening Money Link webinar replays where we focused on parts of your trading practice that lend well to automation and how to automate those parts. Employing those tactics alone should boost your trading practice and the number of hot list picks your testing.

    I hope that helps. Thanks VJ!

  6. Paulius @ 4:40 pm:

    I do believe tradingtrainer.com is _it_ for those of
    us wanting to get rich with options traing. Have been studying
    there for a month or so. It is great, just so much to grasp.
    I guess it will come with practice, and joining a trading group.
    Mentoring is also a great way to get there.

    Hey AJ, what is your public e-mail again? :-)
    I have a mentor for you by the way. Her nameis Grace, she lives in New Jersey. I think you could get a lot from her.
    i truly do.

  7. A.J. Brown @ 3:51 pm:

    Hi Paulius,

    Thanks for the kind words.

    My email address is aj@tradingtrainer.com.

    However, since you are a member, use our private messaging system through the community forum to send me the information for Grace. I’ll be looking out for it there.



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